7 February 2010

News: Bamse for the very young

The funny-animal comic book Bamse is a main-stay in Swedish children's comics. Since its inception in 1973, the comic book has dominated the market for the youngest readers, with only the Swedish edition of the Donald Duck comic book getting higher sales. The character is so popular that there is nowadays a full range of products, ranging form reprint projects to merchandise and so on.

The latest new product with the Bamse characters is the above depicted comic book  Bamse för de yngsta (Bamse for the very young), which will contain comics for "readers" between 1 and 4 years of age (the traditional comic book Bamse aims for readers between 4 and 8). To reach this audience, the comics will lower the amount of information on each page, averaging two panels a page and less text. This I find very interesting. 

Having a six-year old son, who of his own accord has already outgrown Bamse, this comic book will probably not be read for the sheer reading pleasure, but I am looking forward to seeing how the cartoonists working on this title have adjusted their communication to suit this very young audience. And I am also looking forward to seeing if the comic book is a hit with families with kids in the right age bracket.